Established in France almost two centuries ago, the “Societe des Vins et Eaux de Vie”, one of the world's most sought-after producers of custom cognacs, has just announced its partnership with superstar Rauw Alejandro. Built in the Cognac region of France since 1830, it will launch a new category of liquor with Rauw Alejandro.

“For a boutique company like us, the approach was more to partner with a contemporary trendsetter to rejuvenate our own way of working. The collaboration with Rauw Alejandro has been taking shape for several years and it went far beyond what we initially imagined”- commented Julien Nau, 6th generation cognac master and CEO of “Societe des Vins et Eaux de Vie”.

“Those who know me well know how essential honey is in my life. It is essential in my career. It is fascinating in all its expressions, range and aspects. Honey is simply the most fascinating ancient nectar that exists”, explained Rauw Alejandro. “In the world of liquor, I had been looking for a liquor that would fully satisfy my taste for a long time and I did not want to associate with large corporations just to endorse a product. When this project came up with the centuries-old niche of French artisans and offering me absolute creative control, I jumped right in.” 

The liquor, which Rauw Alejandro himself named as "MĀS MIEL" is a mixture of natural raw honey from Spain with a much superior cognac. “I added a pinch of ginger to give it the final touch. The result is amazing. It blows your mind when you feel the mixture of all the ingredients. There's nothing like this under the sun." -explained the singer of the hit “Todo de ti” “This is a personal project. Above all, I'm doing it for myself, my family, my friends and my audience" expressed Rauw Alejandro

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