Product Specifications

• Category: Personal Care / Beauty / Eye Makeup
• Brand: CoverGirl
• Product Type: Mascara
• Product Line: Professional
• Variant / Model: Super Builder
• Shade: Very Black
• Format: Mascara tube
• Brush Type: Curved brush positioning
• Performance Positioning: 3-in-1 volume, length, and definition positioning; all-day wear positioning; smudge-resistant positioning
• Pack Configuration: 72-pack
• Intended Use: Retail cosmetics aisles, beauty supply, and multi-location planogram replenishment programs

Product Description

CoverGirl Professional Super Builder Mascara in Very Black is designed to build a defined lash look with a 3-in-1 positioning for volume, length, and definition. The curved brush positioning is intended to reach and coat lashes for a fuller-looking finish while supporting clean application for everyday wear in core eye-makeup assortments.

In a 72-pack configuration, this SKU supports wholesale replenishment for pharmacy and mass retail beauty aisles, beauty supply channels, and multi-location distribution programs. The consistent shade and standardized unit format help streamline shelf presentation, backroom stocking, and predictable reorder cycles in steady-turn mascara categories.

Packaging & Format

• Format: Mascara tubes
• Shade: Very Black
• Pack: 72 units per case

Key Features

• 3-in-1 positioning for volume, length, and definition
• Very Black shade positioned for high-contrast lash definition
• Curved brush positioning to help reach and coat lashes
• All-day wear and smudge-resistant positioning for routine use
• 72-pack supports wholesale stocking and predictable replenishment cycles