Atomato helps merchants share updates without interrupting the shopping experience. It adds a notification feed that shoppers can open when they choose. Merchants can promote products, upsells, launches, offers, and store messages using notification cards shown by page, audience, or cart conditions. NotiSell enables product upsells inside the feed. Use NotiPop for short toast notifications. A unified dashboard manages all notifications, with analytics for impressions, clicks, and engagement.