Unlock the powerful influence of hues with our essential guide to Color Psychology. This brand new paperback, measuring 215 x 280 mm and containing 256 pages, explores the profound effect colors have on consumer behavior and marketing strategies. Published by Sendpoints on December 20, 2019, this insightful book dives into the basics of color theory while showcasing its pivotal role in branding and product packaging. With a collection of vibrant color schemes and stellar examples of package designs from around the globe, this resource provides invaluable insights into creating captivating and effective packaging colors tailored to various products. Elevate your marketing game and enhance your branding strategies by understanding how to leverage color to boost sales and attract customers. This book is perfect for designers, marketers, and business owners looking to optimize their visual strategy. Enjoy the peace of mind that comes with purchasing from a reliable NZ owned business located in Auckland. Since this product is in stock in NZ, you won’t encounter unexpected import charges, customs duties, or taxes. We’re also happy to combine shipping to ensure you receive your order as conveniently as possible.

CONDITION: Brand New
Dimensions: 215 x 280 mm
Pages: 256
Bind: paperback
Publisher: Sendpoints
Publication Date: 20-12-2019

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.