The Ascari chronograph collection is an homage to the legendary racer, Alberto Ascari, who was Ferrari's sole Italian champion at the GP World Championship. Enzo Ferrari described Alberto Ascari as being 'virtually impossible to overtake' when leading.

In the inaugural World Championship campaign, Ascari gave Ferrari its first World Championship podium with second place in the 1950 Monaco Grand Prix. After a dominant victory at the 1952 Belgian Grand Prix – a race where he finished two minutes ahead of the field – Alberto Ascari won the remaining five races on his way to the 1952 World Championship.

Ascari’s dominance of the sport didn’t end there though, as the Italian won the first three races of the 1953 season, making it an incredible nine wins in a row. Ascari’s record is one no one thought could be replicated in the highly competitive world of modern Formula One. Only in 2013 did Sebastian Vettel achieve nine successive wins in a row.

“You can’t really compare it,” said Vettel. “In the fifties the races were much longer and there were a lot of things that were breaking down. I think his record still stands out a lot.”

At the end of the 1953 season, Ascari, who became the first multiple World Champion, was the driver with the most wins in the history of the sport. With these feats Ascari established records for the highest percentage of wins in a season and for the most consecutive wins from races started. Put another way, in 1952 and 1953 Ascari won every Championship GP he started except for France and Italy in 1953 - he won 9 races out of 9 that he entered in succession.