BY PARRA
A multidisciplinary label by Amsterdam-based artist Parra, blending his skate, music, and illustration roots into wearable graphics with a playful yet sophisticated tone.







Soft comfort in a heavyweight build
Crafted from 100% heavyweight cotton with a brushed interior for warmth and comfort. Despite the dense knit, the finish remains pliable and smooth against the skin, with minimal friction over base layers.







Signature character: “Connected Guy”
This piece features Parra’s iconic “Connected Guy,” executed entirely in embroidery — not print — offering a subtle raised texture and an elevated tactile presence.







The double-layer construction provides structure and an upright, sculpted hood silhouette.





Soft ribbed cuffs and hem ensure a gentle fit, complemented by a spacious kangaroo pocket at the front.





A silhouette built to last beyond trends
The cut strikes a timeless balance: relaxed through the body and sleeves without drifting into oversized proportions. This restraint lets the artwork take visual priority while keeping the hoodie wearable across seasons and styling modes.