Product Specifications

• Category: Personal Care / Oral Care / Toothpaste
• Brand: Colgate
• Product Type: Fluoride toothpaste
• Product Line: Total Active Prevention
• Variant: Fresh Mint Stripe
• Unit Size / Capacity: 5.1 oz per tube
• Pack Configuration: 24 pack case
• Formula Positioning: Fluoride toothpaste with antibacterial protection positioning
• Use Positioning: Daily oral-care, anticavity, plaque, tartar, breath, and enamel-care category
• Intended Use: Pharmacy oral-care aisles, grocery dental-care sections, mass retail toothpaste planograms, convenience retail health sets, and multi-location replenishment programs

Product Description

Colgate Total Active Prevention Fresh Mint Stripe Toothpaste 5.1 oz is an oral-care SKU designed for retailers and distributors managing toothpaste and dental-care assortments. The Fresh Mint Stripe variant supports planograms where shoppers look for daily fluoride toothpaste with breath-freshening, surface-stain removal, and antibacterial protection positioning.

This 24 pack case supports wholesale stocking, consistent shelf-facing, and replenishment across pharmacy, grocery, mass retail, and convenience personal care departments. The 5.1 oz tube format fits standard toothpaste shelving and helps retailers maintain a recognized Colgate Total option within high-turnover oral-care categories.

Packaging & Format

• Format: Toothpaste tube
• Unit Size: 5.1 oz per tube
• Pack: 24 units per case

Key Features

• Fluoride toothpaste format for daily oral-care assortments
• Fresh Mint Stripe variant supports breath-freshening toothpaste planograms
• Antibacterial protection positioning for oral-care shelf messaging
• Positioned for anticavity, plaque, tartar, enamel, sensitivity, and breath-care categories
• 24 pack case supports bulk stocking, planogram resets, and multi-store replenishment