The Blooowin! 110S is a compact sinking minnow built for all-round versatility across New Zealand conditions – from rocky coastlines and surf beaches to rivers and harbours. At 110mm and 14g, it’s a lightweight lure that punches above its size with long casting distance, stable flight, and a proven double-action swim.

• Length / Weight: 110mm / 14g
• Hooks & Rings: #6 × 3 / #3 rings
• Depth Range: ~70–100cm
• Class-leading castability – tungsten weight system and shifting centre of gravity ensure stable flight and long casts, even in headwinds.
• Double action swim:
  • Wobbling roll – strong vibration and flash on a straight retrieve.
  • Swaying trajectory – subtle side-to-side path that imitates struggling baitfish.
• Responsive on jerks – produces sharp, horizontal darting slides without spinning or fouling.
• Versatile applications – equally effective in surf, rocky points, estuaries, or harbour fishing.

Small-profile minnows often struggle with distance, but the Blooowin! 110S solves that with its tungsten weight system and balanced body design. It delivers the casting range of a larger lure while keeping the finesse look that predators demand when feeding on small baitfish. Its combination of wobble, sway, and darting action makes it a go-to lure for covering water in virtually any environment.