Product Specifications

• Category: Personal Care / Hair Color
• Brand: L’Oreal Paris
• Product Type: Permanent hair color kit
• Variant / Shade: Excellence Crème 4AR Dark Chocolate Brown
• Tone Positioning: Cooler dark chocolate brown tone positioning
• Coverage Positioning: 100 percent gray coverage positioning
• Pack Configuration: 12-pack
• Intended Use: At-home hair coloring routine using included kit steps and directions

Product Description

L’Oreal Paris Excellence Crème 4AR Dark Chocolate Brown is a permanent hair color kit positioned for a cooler dark brown result with 100 percent gray coverage positioning. The crème format is designed for controlled application and is commonly merchandised in mainstream hair color planograms across pharmacy, grocery, and mass retail.

In a 12-pack configuration, this SKU supports wholesale replenishment for retailers and distributors managing core shade assortments. Dark brown shades typically perform as steady movers in everyday hair color sets due to broad wearability and repeat purchase cycles, making this case format suitable for consistent shelf supply and inventory planning.

Packaging & Format

• Format: Permanent hair color kit in box
• Pack: 12 kits per case

Key Features

• Permanent hair color kit positioned for long-lasting color results
• Shade 4AR Dark Chocolate Brown positioned for a cooler dark brown tone
• 100 percent gray coverage positioning for routine replenishment assortments
• Boxed kit format supports retail shelf-facing and planogram consistency
• 12-pack supports wholesale stocking and predictable reorder cycles