Product Specifications

• Category: Personal Care / Hair Color
• Brand: Dark & Lovely
• Product Type: Permanent hair color kit
• Variant / Shade: #396 Luminous Blonde
• Formula Type: Non-drip cream
• Coverage Positioning: Up to 100% gray coverage
• Formula / Material Feature: Moisture Seal technology positioning; conditioner infused with shea, avocado, and olive oils
• Wear Positioning: Fade-resistant color positioning up to 8 weeks
• Pack Configuration: 12-pack
• Intended Use: At-home hair coloring routine using included kit steps and directions

Product Description

Dark & Lovely #396 Luminous Blonde is a permanent hair color kit positioned for vibrant, fade-resistant blonde results with conditioning support. The non-drip cream format is designed for controlled application, and the included conditioner is positioned to nourish hair with a blend of shea, avocado, and olive oils for a softer-looking finish after coloring.

In the market, Dark & Lovely is a long-established brand in textured-hair color and care, commonly stocked in pharmacies, supermarkets, and beauty supply channels that maintain dedicated textured-hair assortments. Blonde and lift-focused shades tend to be frequent repeat buys for routine refresh cycles, and the 12-pack format supports predictable replenishment for core shade demand.

Packaging & Format

• Format: Permanent hair color kit
• Pack: 12 kits per pack
• Kit Components: Permanent color cream system with post-color conditioner

Key Features

• Permanent non-drip cream hair color positioning
• Shade #396 Luminous Blonde suited to blonde and lift-focused color demand
• Up to 100% gray coverage positioning
• Moisture Seal technology positioning with double conditioning power
• Conditioner infused with shea, avocado, and olive oils positioning