Warm Up Your Sound

• TAIP brings the true sound and behavior of analog tape into your DAW
• Use it to add organic saturation and life to sterile drums, instruments and vocals
• Intuitive and versatile feature set: customize any tape flavor for any need

Tape recordings have a musical quality that digital mixes often lack. TAIP brings this quality into your DAW in the most uncompromising way.

Sonically, TAIP offers a faithful, AI-based, emulation of a 1971 European tape machine. Our plugin will add some harmonic richness and non-linear magic as the hardware. But feature-wise, we've taken the liberty to go one step further: TAIP comes packaged with a set of innovative sound-design parameters that let you go from just 'tape' to 'beyond tape'.

The result is a happy marriage between classic sound and modern versatility. And we encourage you to drive it hard!

Putting the ‘AI’ in TAIP.

‘AI’ is an overused - and often misused - term. But we believe it’s the future of music technology. It just needs to be used genuinely and with a legitimate purpose.

For a hardware emulation project like TAIP, AI offers an alternative - and in our opinion more faithful - approach over the traditional DSP method. Where a normal DSP emulation would entail ‘guesstimating’ the effect of various analog components and their mutual dependencies, we can use AI / neural networks to accurately decipher the sonic qualities that make a tape machine sound and behave in the way it does. This happens by feeding an algorithm various training data of dry vs. processed audio and teaching it to identify the exact characteristics that make up the difference. Once these differences have been learned by the AI, we can apply them to new audio.

This process may sound overly digital for a plugin that brings an analog sound. But the reality is that ‘analog’ and ‘digital’ are two fundamentally different domains. To get a computer to behave (or sound!) in a certain way, it helps to think like it does. Re-creating an ‘analog-style’ signal path in DSP is thinking about the problem like a human. The AI approach helps us solve the problem like a machine would – for a more faithful emulation.

TAIP comes loaded with 135 presets created by friends of BABY Audio - including:

Mark Needham (Fleetwood Mac, The Killers, Bloc Party, Elton John)

Max Jaeger (Ariana Grande, Kanye West, Drake, Calvin Harris)

Eestbound (Travis Scott, Young Thug, Jazz Cartier)

Rob Kleiner (Sia, Britney Spears, David Guetta, Cee Lo)

Cesar Sogbe (Prince, David Byrne, Jennifer Lopez)