Product Specifications

• Category: Personal Care / Beauty / Eye Makeup
• Brand: CoverGirl
• Product Type: Waterproof mascara
• Product Line: Professional
• Shade: Very Black
• Format: Mascara tube
• Unit Size / Capacity: 0.30 oz per unit
• Skin and Eye Positioning: Hypoallergenic positioning; suitable for sensitive eyes and contact lens wearers positioning
• Performance Positioning: Length and volume positioning with a natural-look finish; waterproof wear positioning
• Pack Configuration: 72-pack
• Intended Use: Retail cosmetics aisles, beauty supply, and multi-location planogram replenishment programs

Product Description

CoverGirl Professional Waterproof Mascara in Very Black is designed to help lengthen and add volume while maintaining a natural-looking finish. The waterproof format supports long-wear use in everyday makeup routines, and the product positioning is suitable for sensitive eyes and contact lens wearers, supporting broad placement in pharmacy and mass retail eye-category planograms.

In a 72-pack configuration, this SKU supports wholesale replenishment for retailers and distributors managing steady-turn mascara assortments. The consistent shade and standardized unit format help simplify inventory planning, shelf-facing, and multi-location distribution for core cosmetics programs.

Packaging & Format

• Format: Waterproof mascara tubes
• Unit Size: 0.30 oz each
• Pack: 72 units per case

Key Features

• Very Black shade positioned for high-contrast lash definition
• Waterproof wear positioning for longer-lasting use
• Hypoallergenic positioning for sensitive-eye assortment placement
• Designed for a natural-looking volume and length result positioning
• 72-pack supports wholesale stocking and predictable replenishment cycles