The Art of Creative Thinking provides clear, practical guidelines for developing one's powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter.

Stimulating and accessible, this book will help readers understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help them become more confident as a creative thinkers.

The Art of Creative Thinking provides a fresh concept of creative thinking. New ideas are the seeds of new products and services, and this book will open the door to them.