Product Specifications

• Category: Personal Care / Beauty (Eye Makeup)
• Brand: Maybelline New York
• Product Type: Waterproof mascara
• Variant / Shade: Volum’ Express Pumped Up! Colossal, Classic Black
• Formula Positioning: Double collagen formula for volume-building wear
• Brush Type: Pumped Up brush with lash-loading and combing zones
• Wear Positioning: Waterproof, long-lasting wear
• Suitability Positioning: Ophthalmologist-tested, suitable for contact lens wearers
• Unit Size: 0.32 fl oz per tube
• Pack Configuration: 72-pack
• Intended Use: Daily lash definition and volume for long-wear makeup routines

Product Description

Maybelline Volum’ Express Pumped Up! Colossal Mascara in Classic Black is designed to deliver a bolder, fuller lash look with a waterproof formula built for all-day wear. The double collagen positioning supports a pumped-up volume effect, while the brush design helps load and separate lashes from root to tip for a more defined finish.

In the market, waterproof mascaras in core black shades are consistent, high-turn essentials across pharmacy and mass cosmetics fixtures, especially for shoppers looking for long-wear performance in everyday routines. This 72-pack format supports efficient replenishment for retailers and distributors managing steady demand in staple mascara SKUs.

Packaging & Format

• Format: Mascara tube with applicator wand
• Unit Size: 0.32 fl oz each
• Pack: 72 units per pack

Key Features

• Waterproof mascara formula positioning for long-wear routines
• Double collagen formula positioning for pumped-up volume
• Brush designed to build and shape a bold lash look
• Classic Black shade suited to core cosmetics assortments
• Ophthalmologist-tested positioning, suitable for contact lens wearers