Growing up, J Balvin always gravitated to G-SHOCK, associating the watch with a warm sense of empowerment, and has chosen it as his preferred accessory ever since he was younger. As J Balvin’s passion for art, culture and fashion continued to evolve over the years, the G-SHOCK style remained a constant — so it is no surprise that this J Balvin-Casio collaboration yields a very special watch. For the first time ever, G-SHOCK and J Balvin proudly come together to introduce an irresistible inspired G-SHOCK design — marking the global brand’s first partnership with a Latin artist.

The Colombian artist has cemented his name as a global superstar, releasing countless global hit songs. Over the course of his illustrious career, J Balvin has amassed an extensive list of accolades and revolutionized the course of Latin music.

For the collaboration, the design incorporates the text ‘MA’G,’ his phrase for those closest to him, and mode indicators handwritten in Spanish by J Balvin himself, further adding that personal touch and making the MA G-SHOCK the first-ever watch to use Spanish text. The DWE-5600 model comes with interchangeable bezel and band in two different colors — translucent matte yellow and classic black, with the watch band, case back, and LED backlight all featuring a logo based on his signature Lightning Bolt. Together with the black translucent packaging, this singular timepiece embodies the pursuit of the ultimate experience, which the worldclass musical artist and G-SHOCK share.