What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones.

Formulation Type: Lipstick / Liquid Lipstick

Benefits: Long-wearing

HOW TO USE & HUDA HACKS:

For maximum impact, line lips using the Lip Contour 2.0 of your choice and fade towards the center.
Apply a thin one swipe layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.
Allow approximately 30 seconds for color to set and intensify to an opaque finish.

*Experiment further with your look, mixing shades to create your own personal tone.
*For a lifted, fuller-looking pout, use Lip Contour 2.0 to slightly overline & draw straight across the cupid’s bow and center of the bottom lip, then connect to the corners following the natural lip shape

Highlighted Ingredients:
- Lip L.O.V.E. Complex: Lycopene, Olive Oil, Vitamins A and E, and Essential Fatty Acids—a complex made to help the lips remain visibly supple and hydrated throughout the day.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: HUDA BEAUTY’s new-and-improved formula has all the same benefits you know and love. Now vegan, transfer-proof, and ultra-comfortable with full-coverage, one-swipe application. The weightless and velvety lipstick dries down (with zero stickiness), leaving a buttery, suede-matte finish.

Clinical Results: In an independent consumer test with 30 people:
- 100% agreed that the texture felt ultra-lightweight and creamy upon application
- 100% agreed that the color was intense and gave their lips full coverage
- 100% agreed that the product was easy to apply