Conatural Brilliance Purple Shampoo is formulated for blonde, bleached, lightened, or silver hair with unwanted yellow and brassy tones. It uses a purple pigment to neutralize brassiness that typically develops 4 weeks after dyeing. It works in 5 to 10 minutes and is free from sulphates, salt, parabens, and silicones. It does not stain hands or surfaces and can be used without gloves.

Used for:

• Neutralizing yellow and brassy tones in blonde or lightened hair
• Enhancing and extending color in silver hair
• Hydrating and repairing color-treated hair

Directions for Use

As directed:

• Wet hair thoroughly
• Apply a generous amount from ends to roots, focusing on areas with visible yellow or brassy tones
• Leave on for 5 minutes for high porosity hair, up to 10 minutes for low porosity hair
• Rinse thoroughly with cool water
• Follow with conditioner on mid-lengths to ends

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